Last Updated: November 25, 2024

At ROVE, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website at rove-london.com (the "Website") or make a purchase from us.

1. WHO WE ARE

ROVE is operated by Rove London Ltd., registered in England, with registered address at 333 Portobello Road, London W10 5SA.

For the purposes of data protection legislation, we are the data controller responsible for your personal information.

Contact Details:

Email: info@rove-london.com

Address: 333 Portobello Road, London W10 5SA

Phone: 020 3726 0301

2. WHAT INFORMATION WE COLLECT

We collect and process the following types of personal information:

2.1 Information You Provide to Us

• Account Information: Name, email address, password, and date of birth (if provided)
• Order Information: Billing address, shipping address, phone number, and order history
• Payment Information: Payment card details (processed securely by our payment provider)
• Communication: Any information you provide when contacting us via email, phone, or social media
• Marketing Preferences: Your consent to receive marketing communications and your preferences

2.2 Information We Collect Automatically

• Technical Information: IP address, browser type, device information, operating system
• Usage Data: Pages visited, time spent on pages, links clicked, referring website
• Cookies and Similar Technologies: Information collected through cookies (see Section 10)

2.3 Information from Third Parties

• Social Media: If you interact with us on social media platforms, we may receive basic profile information
• Payment Providers: Transaction confirmation and fraud prevention data
• Analytics Providers: Aggregated usage statistics

3. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

3.1 To Fulfill Your Orders

• Process and complete your purchases
• Arrange shipping and delivery
• Send order confirmations and updates
• Handle returns and refunds
• Provide customer support

Legal Basis: Performance of a contract

3.2 To Communicate with You

• Respond to your inquiries and requests
• Send important updates about your orders
• Notify you of changes to our policies or services

Legal Basis: Performance of a contract and legitimate interests

3.3 For Marketing Purposes

• Send promotional emails about new products, exclusive offers, and events (with your consent)
• Personalise your shopping experience
• Show you relevant advertisements on social media and other platforms

Legal Basis: Consent (you can withdraw consent at any time)

3.4 To Improve Our Services

• Analyze how customers use our Website
• Improve our product selection and customer experience
• Conduct market research and develop new features

Legal Basis: Legitimate interests

3.5 For Legal and Security Purposes

• Prevent fraud and unauthorised transactions
• Comply with legal obligations
• Enforce our Terms and Conditions
• Protect our rights and property

Legal Basis: Legal obligation and legitimate interests

4. LEGAL BASIS FOR PROCESSING

Under UK GDPR, we process your personal data based on:

• Consent: When you've given us explicit permission (e.g., marketing emails)
• Contract Performance: When necessary to fulfill your order
• Legal Obligation: When required by law
• Legitimate Interests: When necessary for our business operations, provided your rights don't override these interests

5. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information to third parties. We may share your information with:

5.1 Service Providers

• Payment Processors: To securely process your payments (e.g., Stripe, PayPal)
• Shipping Companies: To deliver your orders (e.g., Royal Mail, DHL, courier services)
• Email Service Providers: To send transactional and marketing emails (e.g., Mailchimp, Klaviyo)
• Website Hosting: To maintain and operate our Website
• Analytics Providers: To understand website usage (e.g., Google Analytics)

5.2 Legal Requirements

We may disclose your information if required by law, court order, or regulatory authority, or to protect our legal rights.

5.3 Business Transfers

If we sell or transfer our business, your information may be transferred to the new owner.

All third-party service providers are required to protect your data and use it only for the purposes we specify.

6. INTERNATIONAL TRANSFERS

Some of our service providers may be located outside the UK or European Economic Area (EEA). When we transfer your data internationally, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the UK Information Commissioner's Office
• Adequacy decisions recognising equivalent data protection standards
• Other legally approved transfer mechanisms

7. HOW LONG WE KEEP YOUR INFORMATION

We retain your personal information only for as long as necessary:

• Order Information: 7 years for tax and accounting purposes
• Account Information: Until you request deletion or your account is inactive for 3 years
• Marketing Preferences: Until you unsubscribe or withdraw consent
• Website Analytics: Typically 26 months
• CCTV (if applicable): 30 days

8. YOUR RIGHTS

Under UK data protection law, you have the following rights:

8.1 Right of Access

You can request a copy of the personal information we hold about you.

8.2 Right to Rectification

You can ask us to correct inaccurate or incomplete information.

8.3 Right to Erasure

You can request that we delete your personal information in certain circumstances.

8.4 Right to Restrict Processing

You can ask us to limit how we use your information.

8.5 Right to Data Portability

You can request your data in a structured, commonly used format.

8.6 Right to Object

You can object to processing based on legitimate interests or for direct marketing purposes.

8.7 Right to Withdraw Consent

Where we rely on consent, you can withdraw it at any time.

8.8 Right to Lodge a Complaint

You can complain to the Information Commissioner's Office (ICO) if you believe we've mishandled your data.

ICO Contact Details:

Website: ico.org.uk

Phone: 0303 123 1113

To Exercise Your Rights:

Contact us at [your email address] with your request. We'll respond within one month.

9. SECURITY

We implement appropriate technical and organisational measures to protect your personal information, including:

• Secure SSL encryption for data transmission
• Secure payment processing through PCI-DSS compliant providers
• Regular security assessments
• Limited access to personal data on a need-to-know basis
• Staff training on data protection

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

10. COOKIES

Our Website uses cookies and similar technologies to enhance your browsing experience.

10.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website.

10.2 Types of Cookies We Use

Strictly Necessary Cookies: Essential for the Website to function (e.g., shopping cart, checkout)

Performance Cookies: Help us understand how visitors use our Website (e.g., Google Analytics)

Functionality Cookies: Remember your preferences and personalise your experience

Targeting/Advertising Cookies: Show you relevant advertisements based on your interests

10.3 Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect Website functionality.

For detailed information, please see our separate Cookie Policy.

11. THIRD-PARTY LINKS

Our Website may contain links to third-party websites, including social media platforms and designer websites. We are not responsible for the privacy practices of these sites. Please review their privacy policies before providing any personal information.

12. CHILDREN'S PRIVACY

Our Website is not intended for children under 16. We do not knowingly collect personal information from children. If you believe we've collected information from a child, please contact us immediately.

13. MARKETING COMMUNICATIONS

13.1 Email Marketing

With your consent, we'll send you promotional emails about new collections, exclusive offers, and events.

13.2 How to Unsubscribe

You can unsubscribe at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Logging into your account and updating preferences
• Contacting us at [your email address]

You'll continue to receive transactional emails about your orders even if you unsubscribe from marketing.

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We'll notify you of significant changes by:

• Posting the updated policy on our Website
• Updating the "Last Updated" date
• Sending you an email notification for material changes

Your continued use of our Website after changes constitutes acceptance of the updated policy.

15. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

ROVE

Email: info@rove-london.com

Address: 333 Portobello Road, London W10 5SA
Phone: 020 3726 0301