In June 2023, Alyssa and Lily brought ROVE to life and we're genuinely thrilled to share this vision with you.

The name itself captures our ethos: ROVE, a wandering journey to new and unknown destinations. It's about the thrill of discovery, the power of connecting with your people, and our commitment to inspiring women to show up as their most authentic selves.

From the beginning, we knew we wanted to create something beyond the ordinary - a destination where every visit feels like uncovering something special, where you discover brands that aren't everywhere else, and where getting dressed becomes an act of self-expression that's entirely, unapologetically you.

We're passionate about championing independent designers from across the globe, bringing their unique perspectives and exceptional craftsmanship directly to you. Our collection is thoughtfully curated to be beautifully eclectic- bold and edgy pieces live alongside timeless, feminine classics. Whatever your mood, whatever your moment, there's always something here that speaks to you.

We invite you to explore our carefully selected edit. Each piece reflects our values, our vision, and the journey we're building together.

Welcome to ROVE.